Reasons behind the popularity of online groceries
According to some of the studies that have been conducted about online grocery shopping, one fact has revealed that evinces that in the last few years more and more consumers have been attracted by online grocery shopping. In the last few years, the numbers of experienced shoppers who prefer online service to buy grocery has augmented amazingly. Moreover, the numbers of such consumers who have never used online service to buy grocery but are willing to avail this facility, have increased.
According to a survey, only 14 per cent of the shoppers had bought their groceries online. Whereas after the six months of that survey another fact that came out was that now that percent age of 14 percent has raised to 43 percent. At the same time, the percent of such consumers who were willing to buy groceries online but had never used this service was 48 per cent according to the first survey. On the other hand, second survey revealed the fact, that now that percentage of 48 per cent has reached the figure 79 per cent. In the same way, the percentage of such people who were willing to buy all their grocery items online was found amplified.
Another fact that was revealed in this study was that earlier the percentage of such consumers who were not willing to buy perishable items such as eggs and meat through online there percentage had declined peculiarly to 15 per cent. One of the difficulties in learning about online shopping behavior is determining how to conduct this sort of research.