Online Marketing Management
Marketing management means management of all the activities related to marketing or in other words we can say, it refers to planning, organizing, directing and controlling the activities which result in exchange of goods and services.
The main focus of marketing is on exchange of goods and services Philip Kotler defined marketing management as “the art and science of choosing target markets and getting, keeping and growing customers through creating delivering and communication superior customer values of management “.
It me break up this definition we can say the marketing management involve following activities. The activities of marketing management begin by finalizing the target market. Target market foe medicine manufacture is hospital, doctors, chemist shops.
After choosing a target market the next step in marketing process is to take steps to increase number of customers by analyzing the needs wants and demand of customers and giving due importance to the satisfaction of customers.