Role of marketing
Marketing plays a very important role for profit as well as non-profit making organization. Mon-profit earning organization achieves their objectives through marketing. Various promotional tools are used to make polio drop project popular. Role of marketing in different situations can be explained in following way.
Modern concept of marketing plays a significant role in achieving objectives of firm. It emphasizes that consumer in the king pin is the market so all the activities of firm are becoming consumer –oriented. The designing of product, pricing of product, quality of product etc. Every thing depends upon the need and want of customer. Modern concept of marketing helps the customers to satisfy their needs and satisfied customer is the most important assets of the firm.
So marketing helps a firm to survive and grow in the competitive world. Marketing plays a very important role in the development of an economy. Development of an economy depends upon per capital income and standard of living of people. Through marketing companies can provide better goods and services foe living. Through marketing, companies can increase their sale and production which result in increase in GDP, per capital income and ultimately leads to development of economy.